African Women in Tech: Tanzania’s Ujana Wins Inaugural Startup Competition 

ADDIS ABABA – Ujana, a Tanzanian e-commerce platform for Sexual-Reproductive health supplies, won the first edition of the Tech African Women (TAW) program – a startup competition launched by the UN Economic Commission for Africa (ECA) and Betacube.

The winning startup was announced on the first Demo Day of the Tech African Women (TAW) program held in Addis Ababa on Tuesday.

TAW, an entrepreneurship program that is dedicated to empowering African female entrepreneurship, was launched last August to transform their ideas into a validated business model and build a strong female-led tech Startup pipeline and community in Africa. 



The five-month entrepreneurial program involved a series of bootcamps in 4 African countries for women-led and idea-stage tech startups that provide solutions to the Sustainable Development Goals (SDGs). 

The first TAW cohort was composed of 8 idea-stage startups from Tunisia, Senegal, Tanzania, and Ethiopia. 

These startups benefited from an intensive 3-month incubation phase, supervised by a network of developers, designers, and business experts. 

During their training, the startups were able to attend tailored webinars led by international trainers and were put in touch separately with different experts who supported them on branding, business planning, market analysis, pitching, and more.



Finally, 8 founders representing the 4 African countries came to Addis Ababa where they pitched their ideas at the Demo day held at the ECA headquarters on Tuesday.

The judges picked Ujana as the winner of the TAW 1.0 based on four criteria – impact, market size, team, and competitive advantage.

The startup created in Tanzania by Juliana Busasi also scooped 7, 000 US dollars in prize money.

Ujana is an e-commerce platform for Sexual-Reproductive health supplies where youth can purchase products and receive SRH information without fear of judgment. 

The second edition of the TAW program will be launched in 2023.

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