Coca-Cola Company Names New President of Africa Operating Unit

The Coca-Cola Company announced today that Luisa Ortega will become president of the company’s Africa operating unit, overseeing markets across the continent.

Ortega currently serves as president of the company’s central zone in Latin America. She will replace Bruno Pietracci, who has been named president of Coca-Cola’s Latin America operating unit.



Both changes take effect on Feb. 1, 2023. Ortega will relocate to Johannesburg in 2023.

Ortega and Pietracci will report to Henrique Braun, who becomes President of International Development for Coca-Cola on Jan. 1, 2023.

“I’m happy to see Luisa take her knowledge and global expertise to lead our operations in Africa,” Braun said. “I’m also pleased to welcome Bruno back to his native Latin America, where he has extensive experience across a number of markets.”

Ortega, a native of Spain, joined Coca-Cola in 2019 as vice president and general manager of the South Latin business unit.

She was later named deputy president and then president of South Latin. In 2021, she became president of the newly created central zone of the Latin America operating unit

Prior to Coca-Cola, Ortega worked at SC Johnson for more than 14 years in various roles in Europe, the United States, and the Asia Pacific region.

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