Her Initiative to support 100,000 women across East Africa

The King Baudouin Foundation has awarded the 2023-2024 Africa Prize to Her Initiative, in recognition of its work to unlock women’s economic potential, tackle the youth unemployment crisis and accelerate economic and social development in sub-Saharan Africa.

Tanzania has made significant progress on women’s empowerment and women’s rights. Yet, 60% of women still live in poverty and many don’t have access to the resources they need to shape their future and participate in economic development. As a youth-first and women-led organisation, Her Initiative offers a range of innovative and holistic programmes which equip young women with the education, skills and resources needed to enter the job market or run their own businesses. Notably, Her Initiative aims to remove persisting barriers by leveraging the power of technology to advance digital inclusion among young women and girls. Its Panda Digital platform uses SMS technology to deliver learning courses in Swahili to young women with limited internet access, and its Digimali project helps young entrepreneurs scale-up their businesses online. Since its foundation in 2019, Her Initiative has reached over 15,000 young women and girls through its programmes, including supporting over 200 women to launch a business through Panda on the Ground and enabling 2,805 more to digitalise an existing business.

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