ADDIS ABABA – Radisson Hotel Group eyes nine new hotels openings in Africa in 2023 as part of an ambitious expansion plan in the continent.
Radisson Hotel Group has nearly 100 hotels and 16,000 rooms in operation and under development in Africa.
In the past two years alone, the Group opened over 16 hotels in the region amd secured over 25 new hotels, representing over 4,800 additional rooms to its portfolio.
Elie Younes, Executive Vice President of the Group, said the last two years have been a time of accelerated growth, speaking at the Africa Hotel Investment Forum (AHIF).
“Our rate of materialization and openings is a testimony to the quality of our pipeline but also translates our conversion strategy in repositioning existing hotels under one of our Radisson Hotel Group brands,” said Younes.
In 2022, the group signed the first Radisson-branded hotel in East Africa, Radisson Hotel Addis Ababa Bole Airport. It also announced the opening of Radisson Blu Hotel, Juba, South Sudan – the first internationally branded 5-star hotel for the world’s newst nation.
“2023 is already anticipated to remain positive with nine hotel openings during the year,” Younes said. This “will only reinforce our Group’s presence across the region.”
The Group has ambitious plans to reach 150 hotels and 25,000 rooms within the next five years across the continent, making Africa a key region for growth.
“As a Group, we’ve made it a priority to consolidate our market share in key focus markets but also expand into new territories, further cementing our leadership as the most geographically diverse hotel company across Africa” said Ramsay Rankoussi, Vice President Development for the Group in Africa.
Key markets for the Group’s Africa expansion plan include Morocco, Nigeria, South Africa, Egypt, Cameroon, Senegal and Ivory Coast..
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